Being Loyal to Companies That Care – Today’s Caring Customer

For companies today, having an online presence is important. The convenience of shopping on the Internet and having purchases delivered to your doorstep is understandably nice. But there’s a difference between convenience and a company that truly cares about their customers. Companies that actually place value on meeting customer needs and making the world a better place offer so much more. And for today’s savvy customer, this makes a tremendous difference.

Despite so many sales occurring online today, more than 9 out of every 10 customer purchases are triggered by an in-store experience. Why? Because people create lasting relationships, not websites. There is something about that human connection that enhances customer loyalty. And companies that are recognized as caring and quality-focused are much more likely to gain customers’ trust and loyalty.

We at Honduras Chocolate Company realize the importance of the human connection. This drives our focus on the things that matter, and this is reflected in our chocolates and in our interactions with others. In fact, it is our constant attention to the well-being of our customers and our global society as well as the quality of our chocolates that truly set us apart. And it’s a huge reason our customers keep coming back time and time again.

Our Commitment to Our Customers

When it comes to meeting our customers’ needs, our goal is to make a personal connection. This is the reason that Honduras Chocolate Company representatives are often available to answer questions in small local markets. These types of interactions with customers allow us to not only tell them about the purity and quality of our chocolates. But it also lets us better understand their wants and preferences. This relational approach is something we strongly value as it allows us to constantly improve to meet our customers’ needs.

In addition to getting to know our customers, we also take pride in offering chocolates that are not simply indulgent and delicious but also healthy. Honduras Chocolate Company chocolates have only two ingredients…cacao and pure cane sugar. That’s it! And by supporting organic farming practices without pesticides and chemicals, we know our chocolates support wellness as well as pleasure. Whether you are vegan or simply strive to eat a healthy diet, our commitment to you and your health is second nature to us.

Our Commitment to Community

In the modern world, companies have the opportunity to really make a difference. This involves decisions about how products are made and how services are provided. And it relates to the additional benefits a company brings to the table. At Honduras Chocolate Company, we believe in community and in making society and the environment better. Because of this, we strive to do things the right way. In doing so, we hope to enhance others’ lives in the process. And for today’s customer, these things increasingly matter.

Our commitment in this regard is evident in how we interact with the Honduran farming community. Not only do we embrace ancient Honduran cultural traditions when it comes to cacao farming, but we also provide supports along the way. From business education to micro-loans and access to other resources, we have improved their lives. And through better- than-fair trade arrangements, we demonstrate how much we value their wisdom and expertise. These actions reflect the value we place on making communities around the globe stronger and better.

Our Commitment to Quality

In pursuing our commitment to our customers and to global and local communities, we also remained focused on providing the highest quality chocolates. This commitment begins with how we cultivate the cacao plant using only natural and organic methods. It also relates to the way we process and roast the cacao to achieve the absolute best tasting chocolates in the world. Each small batch is monitored for quality before being hand-wrapped and sent to your local market. Doing things the right way doesn’t mean you have to sacrifice quality. In fact, for us, it means just the opposite.

At the Honduras Chocolate Company, we genuinely care about our customers, local communities, and society at large. At the same time, we also care about the impact we have on our environment as well as the quality of our chocolates. It may seem like juggling these concerns together might be difficult. But in reality, the pursuits of these commitments are mutually reinforcing. As a result, we are not only able to offer the most delightful and healthiest chocolates in the world, but we are also able to make others’ lives better along the way.

Michael Wiesner